How it came to be... out of Necessity.

The Original PROFENDER was invented by Tony Devine, a teacher and coach, while looking for a basketball training device for his son Devon. While searching online, he became very frustrated with the gimmicky types of products displayed on the internet. After an endless search he realized that all of the products had one fault in common, they were all stationary devices that did not simulate real game situations. He set out to create a basketball training aid that would simulate real game situations and after years of building a prototype and testing materials The Original PROFENDER was born. 


Our Team


We’re committed to delivering training tools that the best players and programs in the world utilize to get better.

Our team consists of highly skilled and respected members of the basketball world from High School to the NBA.  Coach Bob Hurley Sr., Tim Hardaway Sr., Doug Overton, Tamika Catchings, and Howie Landa are all passionate about Basketball and have dedicated their lives to improve the game and people around them.  It is an honor to have these great people supporting our Game changing training products. 


Our Mission


We provide basketball players and other athletes a more effective way to train.

We offer players, programs, and parents patented training tools to help transfer the skills learned in practice into measurable game success. 

Our products are being used by the NBA's Miami Heat, Brooklyn Nets, 10 of the top 20 NCAA programs in the country, and countless High School Teams-including National Power St. Anthony of Jersey City coached by Hall of Fame legend Bob Hurley Sr.